Articles
The Ideas Behind What’s Going Viral
From breaking down viral campaigns to sharing what actually works, we turn attention-grabbing content into actionable ideas for brands, creators, and growth teams.
From breaking down viral campaigns to sharing what actually works, we turn attention-grabbing content into actionable ideas for brands, creators, and growth teams.
Editor's Picks
Saving Is the New Sharing: How to Make UGC That Gets Saved (Not Just Watched)
Instagram now values saves and DM shares more than likes. Learn how brands can create UGC designed to increase Instagram engagement beyond likes. Read more!
3 min
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Saving Is the New Sharing: How to Make UGC That Gets Saved (Not Just Watched)
Instagram now values saves and DM shares more than likes. Learn how brands can create UGC designed to increase Instagram engagement beyond likes. Read more!
3 min
|
What Are Trial Reels and Why Are Brands Not Using Them to Test UGC?
Learn what Instagram Trial Reels are, how they work, and how brands can test UGC with non-followers before scaling winning content.
4 min
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What Are Trial Reels and Why Are Brands Not Using Them to Test UGC?
Learn what Instagram Trial Reels are, how they work, and how brands can test UGC with non-followers before scaling winning content.
4 min
|
Our most recent articles
Here’s our latest selection of articles on running your business effectively with minimal fuss.
Article Category
All
Platform
Creator Economy
Case Study
Growth
Business
Trends
Halloween UGC Ideas for Beauty, Fashion, and Food Brands
Explore nine Halloween UGC ideas for beauty, fashion, and food brands, with creator hooks, product roles, filming tips, and a seasonal posting calendar.
10 min
|
How to Find the Right Influencer Marketing Agency for Your Brand (Without Wasting Budget)
Learn how to choose an influencer marketing agency using a practical scorecard, performance criteria, red flags, and pre-contract checks.
6 min
|
Why Pretty Little Liars and The Love Hypothesis Are Going Viral in the Same Week
Learn how Pretty Little Liars and The Love Hypothesis turn fans into engines for fan-generated content, and what brands can learn about community-led growth.
5 min
|
AI Video Ad Agencies: A Buyer's Guide for DTC Brands (2026)
Compare AI video ad agency types, pricing, performance metrics, ownership rights, and seven questions DTC brands should ask before hiring.
4 min
|
What Is a Content Pillar? (And How to Build One That Actually Works for UGC)
Learn what a content pillar is, why it matters for UGC, and how to build a practical content pillar strategy with creator briefs and real examples.
4 min
|
First Day of Fall, First Day of Content: The UGC Formats That Win in October
Discover five October UGC formats brands can use this fall, from seasonal transitions and cozy routines to Halloween teasers and reset content.
4 min
|
How Taylor Swift Engineered a UGC Wave With 13 Seconds of Video and One Awards Show
How Taylor Swift turned a 13-second teaser, Easter eggs, and a live VMA premiere into a UGC engine brands can adapt for organic distribution.
4 min
|
The UGC Testing Playbook: How to Know If Your Content Is Working Before You Scale
A practical UGC testing SOP covering hook rate, hold rate, CTR, CPA, decision rules, and a 4-week optimization calendar. Learn how to test and scale UGC now!
4 min
|
What Coca-Cola's AI Ad Mistakes Teach Every Brand About Using AI in Advertising
What Coca-Cola's AI ads reveal about brand heritage, consumer trust, creative risk, and when AI advertising makes strategic sense.
4 min
|
Halloween UGC Ideas for Beauty, Fashion, and Food Brands
Explore nine Halloween UGC ideas for beauty, fashion, and food brands, with creator hooks, product roles, filming tips, and a seasonal posting calendar.
10 min
|
How to Find the Right Influencer Marketing Agency for Your Brand (Without Wasting Budget)
Learn how to choose an influencer marketing agency using a practical scorecard, performance criteria, red flags, and pre-contract checks.
6 min
|
Why Pretty Little Liars and The Love Hypothesis Are Going Viral in the Same Week
Learn how Pretty Little Liars and The Love Hypothesis turn fans into engines for fan-generated content, and what brands can learn about community-led growth.
5 min
|
AI Video Ad Agencies: A Buyer's Guide for DTC Brands (2026)
Compare AI video ad agency types, pricing, performance metrics, ownership rights, and seven questions DTC brands should ask before hiring.
4 min
|
What Is a Content Pillar? (And How to Build One That Actually Works for UGC)
Learn what a content pillar is, why it matters for UGC, and how to build a practical content pillar strategy with creator briefs and real examples.
4 min
|
First Day of Fall, First Day of Content: The UGC Formats That Win in October
Discover five October UGC formats brands can use this fall, from seasonal transitions and cozy routines to Halloween teasers and reset content.
4 min
|
How Taylor Swift Engineered a UGC Wave With 13 Seconds of Video and One Awards Show
How Taylor Swift turned a 13-second teaser, Easter eggs, and a live VMA premiere into a UGC engine brands can adapt for organic distribution.
4 min
|
The UGC Testing Playbook: How to Know If Your Content Is Working Before You Scale
A practical UGC testing SOP covering hook rate, hold rate, CTR, CPA, decision rules, and a 4-week optimization calendar. Learn how to test and scale UGC now!
4 min
|
Halloween UGC Ideas for Beauty, Fashion, and Food Brands
Explore nine Halloween UGC ideas for beauty, fashion, and food brands, with creator hooks, product roles, filming tips, and a seasonal posting calendar.
10 min
|
How to Find the Right Influencer Marketing Agency for Your Brand (Without Wasting Budget)
Learn how to choose an influencer marketing agency using a practical scorecard, performance criteria, red flags, and pre-contract checks.
6 min
|
Why Pretty Little Liars and The Love Hypothesis Are Going Viral in the Same Week
Learn how Pretty Little Liars and The Love Hypothesis turn fans into engines for fan-generated content, and what brands can learn about community-led growth.
5 min
|
AI Video Ad Agencies: A Buyer's Guide for DTC Brands (2026)
Compare AI video ad agency types, pricing, performance metrics, ownership rights, and seven questions DTC brands should ask before hiring.
4 min
|
What Is a Content Pillar? (And How to Build One That Actually Works for UGC)
Learn what a content pillar is, why it matters for UGC, and how to build a practical content pillar strategy with creator briefs and real examples.
4 min
|
First Day of Fall, First Day of Content: The UGC Formats That Win in October
Discover five October UGC formats brands can use this fall, from seasonal transitions and cozy routines to Halloween teasers and reset content.
4 min
|