About Masterhooks
We Build The Content Brands Can't Buy Their Way Into
We Build The Content Brands Can't Buy Their Way Into
The growth partner for DTC brands and AI apps, turning creator content into installs, sales, and revenue.
The growth partner for DTC brands and AI apps, turning creator content into installs, sales, and revenue.
11K+Verified Creators
11K+Verified Creators
51+Satisfied Clients
51+Satisfied Clients
2.1B+Total Views Generated
2.1B+Total Views Generated
1.3M+Paid Users Acquired
1.3M+Paid Users Acquired
51+Satisfied Clients
1.3M+Paid Users Acquired
11K+Verified Creators
2.1B+Total Views Generated
Brands That Trust Us to Drive Their Growth
We help 51+ brands turn creator content into the kind of attention that drives real growth.
We didn't start with a pitch deck. We ran content ourselves for years, testing hooks and learning what makes someone stop scrolling instead of swiping past. What we learned was simple.
People can tell real content from manufactured, and they buy from what's real. The hard part was never making videos. It was supply. Great creators are rare and hard to manage at scale, so we built the system to do it. That's Masterhooks.
How We Operate
Four things every project runs on.
Scale faster with our 3-step engine
2.2M
Organic Views
-63%
CPA
+7M Likes
Performance over polish
A beautiful video that doesn't convert is a failed video. We optimize for installs, sales, and retention, then make it look good.
Data picks the winners
We don't argue about which hook is best. We post at volume, read the numbers, and scale what the data proves.
1.4K+ Likes
Share
We own the outcome
We take responsibility for what the work produces. Your numbers are our scoreboard, and we hold ourselves to them.
️🔁 Iteration
🎨 Creative
💡 Ideas
Perform
Speed is a feature
Remote, fast, and built to move. We ship in days, not weeks, and iterate while campaigns run.
One team run the whole enggine
Most brands stitch together an agency, a creator platform, and a media buyer. We run all three as one system, so nothing gets lost in the handoff.
Scale faster with our 3-step engine
Source
We match your brand with creators from our vetted network.
📝Scripting
🎨Creative
🎨Editing
🔎Research
💡Ideas
Create
Creators produce content built on hooks that already perform.
132M+ Views
2M+ Views
1,1K+ Likes
Test
We post at volume and let real performance data surface the winners.
Post!
Run Ads
Winning content becomes paid creative we scale across TikTok, Reels, and Shorts.
11,000+
11,000+
11,000+
Creators in One standard
Every creator in our network is vetted on quality, storytelling, and ad performance before they touch a brief. You're never gambling on a random freelancer.
Every creator in our network is vetted on quality, storytelling, and ad performance before they touch a brief.
Building a brand or Building a career? Let's Talk
Scale your content with a team that owns the outcome
Scale your content with a team that owns the outcome
Scale your content with a team that owns the outcome
625M+ Views
1,1K+ Likes
Join the network, or come work with us
Join the network, or come work with us
Join the network, or come work with us
Trusted by 50+ brands scaling with Masterhooks
A remote team that moves fast and owns its work
We're based in Los Angeles and work fully remote. The people here move quickly, own their work, and care about output over hours. If that's how you like to work, we're usually hiring.
Scale faster with our 3-step engine
Frequently Asked Questions
Frequently Asked Questions
What is MasterHooks?
MasterHooks is a UGC and influencer marketing agency specialized in DTC brands and AI mobile apps. We help brands scale users and customers through proven hook formulas, top-performing creators, and data-driven content systems that increase views, installs, and revenue.
Who is MasterHooks best suited for?
We are ideal for DTC brands that want profitable UGC at scale, AI or SaaS mobile apps looking for more installs and active users, performance marketing teams that need creator content for TikTok, Reels, Shorts, and Meta ads, and founders or growth leads who want a repeatable hook system instead of random one-off videos.
What exactly is a "growth partner". how is that different from an agency?
An agency takes a brief and executes it. We take ownership of the outcome. That means we're looking at your numbers, not just your deliverables.
Do I need to use all four services?
No. Some brands start with UGC only. Others come in for community seeding first. We figure out what makes sense for where you are, then build from there.
Do you work with early-stage brands or only established ones?
Both. Early-stage brands usually start with seeding and UGC. Established brands come in to scale what's already working.
How does pricing work?
Pricing is based on your monthly video volume, creative complexity, number of creators, and usage rights. Most partnerships run on predictable monthly retainers. To get accurate pricing, you can book a call with our team.
How do we get started with MasterHooks?
Reach out through our website and share your product details and goals. We’ll review your content, propose a hook-focused UGC strategy, and begin onboarding to launch your first test campaign.
Do we own the content produced for us?
Yes. All content created for your brand comes with the appropriate usage rights. If you plan to use it for ads, whitelisting, or long-term media, we confirm those terms with creators upfront.
How long does it take to launch a campaign?
Most campaigns follow a three-week onboarding flow. The first week covers strategy and hook frameworks, the second week covers creator sourcing and script approval, and the third week covers filming, editing, and delivery of the first content batch. After that, we move into ongoing production and optimization.
Do you work with small brands too?
Yes. We work with fast-growing startups as well as established brands. You’re a good fit if you have product-market fit, a clear goal such as installs or sales, and want a scalable UGC system. Early-stage brands can begin with smaller test packages.
How do you select and manage creators?
We vet creators based on niche relevance, audience alignment, brand fit, and past performance. We handle briefs, communication, deadlines, deliverables, and usage rights, ensuring consistency and quality across all creators.
How do you measure success?
We track attention metrics such as hook retention, watch time, and completion rate, along with business metrics like CTR, cost per install or purchase, and return on ad spend. Our goal is to connect creative decisions directly to measurable outcomes.
Can you support both organic and paid content?
Yes. We produce UGC for organic brand growth, paid social campaigns, Spark Ads, whitelisting, and ongoing creative testing for performance marketing.
How does your UGC and influencer process work?
We begin with strategy and discovery, followed by creator matchmaking based on your niche and brand style. After that, we develop scripts and concepts, manage production and revisions, then test and optimize content based on performance data.
What do you mean by “hook formulas”?
A hook is the moment that stops the scroll. Our hook formulas combine text hooks, visual pattern interrupts, sound-based hooks, curiosity-driven phrases, and tension–payoff storytelling. We maintain an evolving library of top-performing hooks across DTC and AI categories and adapt them to your brand.
What makes MasterHooks different from other UGC agencies?
Our approach is centered around hook-led strategy, not just creator aesthetics. We rely on data-backed content systems to identify winning hooks and angles, and we align creative production with media-buying principles to drive installs, trials, purchases, and ROAS not just pretty videos.
What platforms do you create content for?
We specialize in short-form video content for TikTok, Instagram Reels, YouTube Shorts, Meta ads, Spark Ads, and whitelisted creator ads. For paid campaigns, we create UGC specifically optimized for performance and testing.
What exactly is a "growth partner". how is that different from an agency?
An agency takes a brief and executes it. We take ownership of the outcome. That means we're looking at your numbers, not just your deliverables.
What is MasterHooks?
MasterHooks is a UGC and influencer marketing agency specialized in DTC brands and AI mobile apps. We help brands scale users and customers through proven hook formulas, top-performing creators, and data-driven content systems that increase views, installs, and revenue.
Who is MasterHooks best suited for?
We are ideal for DTC brands that want profitable UGC at scale, AI or SaaS mobile apps looking for more installs and active users, performance marketing teams that need creator content for TikTok, Reels, Shorts, and Meta ads, and founders or growth leads who want a repeatable hook system instead of random one-off videos.
What exactly is a "growth partner". how is that different from an agency?
An agency takes a brief and executes it. We take ownership of the outcome. That means we're looking at your numbers, not just your deliverables.
Do I need to use all four services?
No. Some brands start with UGC only. Others come in for community seeding first. We figure out what makes sense for where you are, then build from there.
Do you work with early-stage brands or only established ones?
Both. Early-stage brands usually start with seeding and UGC. Established brands come in to scale what's already working.
How does pricing work?
Pricing is based on your monthly video volume, creative complexity, number of creators, and usage rights. Most partnerships run on predictable monthly retainers. To get accurate pricing, you can book a call with our team.
How do we get started with MasterHooks?
Reach out through our website and share your product details and goals. We’ll review your content, propose a hook-focused UGC strategy, and begin onboarding to launch your first test campaign.
Do we own the content produced for us?
Yes. All content created for your brand comes with the appropriate usage rights. If you plan to use it for ads, whitelisting, or long-term media, we confirm those terms with creators upfront.
How long does it take to launch a campaign?
Most campaigns follow a three-week onboarding flow. The first week covers strategy and hook frameworks, the second week covers creator sourcing and script approval, and the third week covers filming, editing, and delivery of the first content batch. After that, we move into ongoing production and optimization.
Do you work with small brands too?
Yes. We work with fast-growing startups as well as established brands. You’re a good fit if you have product-market fit, a clear goal such as installs or sales, and want a scalable UGC system. Early-stage brands can begin with smaller test packages.
How do you select and manage creators?
We vet creators based on niche relevance, audience alignment, brand fit, and past performance. We handle briefs, communication, deadlines, deliverables, and usage rights, ensuring consistency and quality across all creators.
How do you measure success?
We track attention metrics such as hook retention, watch time, and completion rate, along with business metrics like CTR, cost per install or purchase, and return on ad spend. Our goal is to connect creative decisions directly to measurable outcomes.
Can you support both organic and paid content?
Yes. We produce UGC for organic brand growth, paid social campaigns, Spark Ads, whitelisting, and ongoing creative testing for performance marketing.
How does your UGC and influencer process work?
We begin with strategy and discovery, followed by creator matchmaking based on your niche and brand style. After that, we develop scripts and concepts, manage production and revisions, then test and optimize content based on performance data.
What do you mean by “hook formulas”?
A hook is the moment that stops the scroll. Our hook formulas combine text hooks, visual pattern interrupts, sound-based hooks, curiosity-driven phrases, and tension–payoff storytelling. We maintain an evolving library of top-performing hooks across DTC and AI categories and adapt them to your brand.
What makes MasterHooks different from other UGC agencies?
Our approach is centered around hook-led strategy, not just creator aesthetics. We rely on data-backed content systems to identify winning hooks and angles, and we align creative production with media-buying principles to drive installs, trials, purchases, and ROAS not just pretty videos.
What platforms do you create content for?
We specialize in short-form video content for TikTok, Instagram Reels, YouTube Shorts, Meta ads, Spark Ads, and whitelisted creator ads. For paid campaigns, we create UGC specifically optimized for performance and testing.
What exactly is a "growth partner". how is that different from an agency?
An agency takes a brief and executes it. We take ownership of the outcome. That means we're looking at your numbers, not just your deliverables.
What is MasterHooks?
MasterHooks is a UGC and influencer marketing agency specialized in DTC brands and AI mobile apps. We help brands scale users and customers through proven hook formulas, top-performing creators, and data-driven content systems that increase views, installs, and revenue.
Who is MasterHooks best suited for?
We are ideal for DTC brands that want profitable UGC at scale, AI or SaaS mobile apps looking for more installs and active users, performance marketing teams that need creator content for TikTok, Reels, Shorts, and Meta ads, and founders or growth leads who want a repeatable hook system instead of random one-off videos.
What exactly is a "growth partner". how is that different from an agency?
An agency takes a brief and executes it. We take ownership of the outcome. That means we're looking at your numbers, not just your deliverables.
Do I need to use all four services?
No. Some brands start with UGC only. Others come in for community seeding first. We figure out what makes sense for where you are, then build from there.
Do you work with early-stage brands or only established ones?
Both. Early-stage brands usually start with seeding and UGC. Established brands come in to scale what's already working.
How does pricing work?
Pricing is based on your monthly video volume, creative complexity, number of creators, and usage rights. Most partnerships run on predictable monthly retainers. To get accurate pricing, you can book a call with our team.
How do we get started with MasterHooks?
Reach out through our website and share your product details and goals. We’ll review your content, propose a hook-focused UGC strategy, and begin onboarding to launch your first test campaign.
Do we own the content produced for us?
Yes. All content created for your brand comes with the appropriate usage rights. If you plan to use it for ads, whitelisting, or long-term media, we confirm those terms with creators upfront.
How long does it take to launch a campaign?
Most campaigns follow a three-week onboarding flow. The first week covers strategy and hook frameworks, the second week covers creator sourcing and script approval, and the third week covers filming, editing, and delivery of the first content batch. After that, we move into ongoing production and optimization.
Do you work with small brands too?
Yes. We work with fast-growing startups as well as established brands. You’re a good fit if you have product-market fit, a clear goal such as installs or sales, and want a scalable UGC system. Early-stage brands can begin with smaller test packages.
How do you select and manage creators?
We vet creators based on niche relevance, audience alignment, brand fit, and past performance. We handle briefs, communication, deadlines, deliverables, and usage rights, ensuring consistency and quality across all creators.
How do you measure success?
We track attention metrics such as hook retention, watch time, and completion rate, along with business metrics like CTR, cost per install or purchase, and return on ad spend. Our goal is to connect creative decisions directly to measurable outcomes.
Can you support both organic and paid content?
Yes. We produce UGC for organic brand growth, paid social campaigns, Spark Ads, whitelisting, and ongoing creative testing for performance marketing.
How does your UGC and influencer process work?
We begin with strategy and discovery, followed by creator matchmaking based on your niche and brand style. After that, we develop scripts and concepts, manage production and revisions, then test and optimize content based on performance data.
What do you mean by “hook formulas”?
A hook is the moment that stops the scroll. Our hook formulas combine text hooks, visual pattern interrupts, sound-based hooks, curiosity-driven phrases, and tension–payoff storytelling. We maintain an evolving library of top-performing hooks across DTC and AI categories and adapt them to your brand.
What makes MasterHooks different from other UGC agencies?
Our approach is centered around hook-led strategy, not just creator aesthetics. We rely on data-backed content systems to identify winning hooks and angles, and we align creative production with media-buying principles to drive installs, trials, purchases, and ROAS not just pretty videos.
What platforms do you create content for?
We specialize in short-form video content for TikTok, Instagram Reels, YouTube Shorts, Meta ads, Spark Ads, and whitelisted creator ads. For paid campaigns, we create UGC specifically optimized for performance and testing.
What exactly is a "growth partner". how is that different from an agency?
An agency takes a brief and executes it. We take ownership of the outcome. That means we're looking at your numbers, not just your deliverables.